The American Medical Association (AMA) and the IEEE Engineering in Medicine and Biology (EMB) Society invites you to participate in the First AMA-IEEE Conference on Medical Technology devoted to Individualized Healthcare. Individualized Healthcare is a broad term that encompasses what is known as personalized medicine based on genomically-determined patient profiles and technologies to deliver individualized treatment plans. Individualizing medical care benefits patients and engages healthcare providers, challenges engineers and demands that innovators develop low-cost and effective technologies. We invite participation by healthcare providers, engineers and innovators, industrial leaders, government agencies and policy makers. The conference will be inaugurated by a keynote lecture at the evening reception on March 21. The following two days will feature plenary and poster presentations focusing on grand challenges and the innovative technological solutions necessary to realize the practical application of Individualized Healthcare for improving the quality of patient care.
